Marketing model of sinarmas land through instagram platform

Presenting a Digital Content Marketing Model (Case Study: Instagram Bloggers)

Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers. Research Method: This is an applied mixed research (quantitative and qualitative)...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

facebook platform as the social business and marketing model for cosmetic surgery: an online study

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Abstract: Plastic Surgery-Related Hashtag Utilization on Instagram and Implications for Education and Marketing

INTRODUCTION: Recent data suggests 42 percent of surgeons report their patients are seeking aesthetic surgery to improve their appearance on Instagram and other social media.1 Despite the rising influence of Instagram in plastic surgery, few academic publications address Instagram, let alone evaluate its utilization in plastic surgery. We thus set out to systematically answer the following two ...

Personalization through Mask Marketing

Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are exploited to generate a profile of interests of the users. Marketing measures like advertisements in form of banners or product presentation are tailored according to these profiles. This kind of customizing suffers from i...